{"id":79,"date":"2021-12-03T10:39:14","date_gmt":"2021-12-03T09:39:14","guid":{"rendered":"https:\/\/lesforgesduweb.fr\/actualites\/?p=79"},"modified":"2022-03-14T10:20:42","modified_gmt":"2022-03-14T09:20:42","slug":"seo-le-referencement-sur-google","status":"publish","type":"post","link":"https:\/\/lesforgesduweb.fr\/actualites\/seo-le-referencement-sur-google\/","title":{"rendered":"SEO \u2013 Le r\u00e9f\u00e9rencement sur Google"},"content":{"rendered":"\n<p>Le r\u00e9f\u00e9rencement sur Google d\u00e9pend de beaucoup de facteurs. Si vous voulez que votre site web progresse en t\u00eate de la premi\u00e8re page des moteurs de recherche, il faut savoir mettre toutes les chances de votre c\u00f4t\u00e9 pour flatter l\u2019algorithme de Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi penser r\u00e9f\u00e9rencement ?<\/h2>\n\n\n\n<p>En SEO, comme en <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Marketing\" target=\"_blank\" rel=\"noreferrer noopener\">marketing<\/a>, il faut savoir se positionner sur des valeurs, des concepts, des id\u00e9es ou des produits&#8230; Les moteurs de recherche proc\u00e8dent par mots cl\u00e9s parmi lesquels on peut retrouver des objets tels que \u00ab\u00a0jouets\u00a0\u00bb, \u00ab\u00a0smartphone\u00a0\u00bb ou \u00ab\u00a0chocolat\u00a0\u00bb par exemple, des questions ou encore des marques.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/lesforgesduweb.fr\/actualites\/wp-content\/uploads\/2021\/12\/moteur-de-recherches-1-1024x874.png\" alt=\"Le r\u00e9f\u00e9rencement se fait sur Google, Yahoo, Bing et d'autres moteurs de recherches repr\u00e9sent\u00e9s.\" class=\"wp-image-81\" srcset=\"https:\/\/lesforgesduweb.fr\/actualites\/wp-content\/uploads\/2021\/12\/moteur-de-recherches-1-1024x874.png 1024w, https:\/\/lesforgesduweb.fr\/actualites\/wp-content\/uploads\/2021\/12\/moteur-de-recherches-1-300x256.png 300w, https:\/\/lesforgesduweb.fr\/actualites\/wp-content\/uploads\/2021\/12\/moteur-de-recherches-1-768x655.png 768w, https:\/\/lesforgesduweb.fr\/actualites\/wp-content\/uploads\/2021\/12\/moteur-de-recherches-1.png 1092w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Lorsque notre site internet traite d\u2019une marque il sera r\u00e9f\u00e9renc\u00e9 dans les moteurs de recherches \u00e0 travers cette marque. Par exemple, si l\u2019on recherche la marque \u00ab&nbsp;Chanel&nbsp;\u00bb, le site web de Chanel sera en pole position de la premi\u00e8re page car il est correctement r\u00e9f\u00e9renc\u00e9 par ce mot cl\u00e9.<\/p>\n\n\n\n<p>L\u2019exp\u00e9rience utilisateur a \u00e9galement prouv\u00e9 le besoin d\u2019\u00eatre r\u00e9f\u00e9renc\u00e9 par des recherches de longues traines telles que \u00ab Comment se retrouver en premi\u00e8re position des sites web\u00a0?\u00a0\u00bb, \u00ab\u00a0Qu\u2019est-ce que le SEO\u00a0?\u00a0\u00bb. Puisque les internautes saisissent des questions compl\u00e8tes aujourd\u2019hui.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un travail n\u00e9cessaire, mais long !<\/h2>\n\n\n\n<p>Le r\u00e9f\u00e9rencement sur Google est un investissement sur le long terme. La position relative de votre site internet d\u00e9pend des mots cl\u00e9s recherch\u00e9s, de l\u2019historique de l\u2019utilisateur, de la localisation et du langage de l\u2019utilisateur ainsi que du type de terminal utilis\u00e9 (ordinateur, smartphone, etc.\u2026).<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>En effet, le r\u00e9f\u00e9rencement naturel d\u00e9pend aussi de l\u2019exp\u00e9rience utilisateur sur votre site internet via les diff\u00e9rents supports. Optimiser correctement son site pour toutes les formes d\u2019utilisation est un crit\u00e8re fondamental d\u2019un bon r\u00e9f\u00e9rencement sur Google.<\/p>\n\n\n\n<p>Il est important de favoriser le d\u00e9veloppement d\u2019un site internet sur smartphone autant que sur ordinateur. En effet, aujourd\u2019hui l\u2019utilisation sur t\u00e9l\u00e9phone repr\u00e9sente 50% du trafic. Cependant, avant cette \u00e9tape, il faut analyser le trafic de son site en fonction de son activit\u00e9. Pourquoi ? Parce que les visiteurs utilisent plus un support par rapport \u00e0 l\u2019autre.<\/p>\n\n\n\n<p>Il est donc important de r\u00e9fl\u00e9chir \u00e0 votre cible et \u00e0 ce qu\u2019elle consomme&nbsp;: t\u00e9l\u00e9phone&nbsp;? Tablette&nbsp;? Ordinateur&nbsp;?<\/p>\n\n\n\n<p>Le SEO est une th\u00e9matique technique \u00e0 ne pas n\u00e9gliger lors de la <a href=\"https:\/\/lesforgesduweb.fr\/actualites\/optimiser-ses-images-sur-un-site-web\/\">cr\u00e9ation d\u2019un site web<\/a>. Il faut savoir ma\u00eetriser les crit\u00e8res de r\u00e9f\u00e9rencement sur Google pour toujours viser une meilleure position de votre soci\u00e9t\u00e9 face aux concurrents.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le r\u00e9f\u00e9rencement sur Google d\u00e9pend de beaucoup de facteurs. Si vous voulez que votre site<\/p>\n","protected":false},"author":2,"featured_media":86,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[11,10,9],"class_list":["post-79","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils","tag-conseils","tag-referencement","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO \u2013 Le r\u00e9f\u00e9rencement sur Google - Les actualit\u00e9s des Forges du Web<\/title>\n<meta name=\"description\" content=\"Le r\u00e9f\u00e9rencement sur Google d\u00e9pend-il seulement de crit\u00e8res techniques dans votre contenu ? 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